Brand Perfect

The challenge

To help Brand Perfect define their audience and membership proposition and redesign their digital presence to reflect this new definition.

Brand Perfect are a marketing and design based community initiative operated by Monotype Imaging Inc.

Client: Brand Perfect

My roles

  • User Experience Architect
  • Art Director
  • Film Director & Writer

The process

Brand Perfect process
Watch slideshow: Process collateral.

An initial workshop with Monotype’s marketing director and Brand Perfect’s editor led to some initial insights and direction focusing on the pretty amazing free membership benefits. This was quickly translated into wireframes and through iteration into final designs.

The film was conceived to create an introduction and overview for new visitors and shaped through treatments and scriptwriting, storyboards and animatics.

The solution

Aimed at the primary audience of marketeers, creatives and designs the site had  two operating modes. Existing members continue with an updated version of the community experience they have grown to love whilst new visitors are given an introduction to Brand Perfect, its content and the benefits of its free membership.

Key deliverables 

  • Workshops & Insights 
  • Desktop and Mobile websites 
  • Corporate film


A great success though sadly no longer. The Brand Perfect concept has now been taken in-house and become part of the wider Monotype comms agenda.

Please contact me if you would like to know any more about this (or any other) project.