I'm an experienced creative leader with a passion for storytelling, a masters in Design Communication from St. Martins School of Art and a history in music production. I’m a strategic and original thinker able to conceptualise and create big-picture ideas as well as deliver beautifully executed details. I match business goals and opportunities with audience insight to create engaging, user-centred experiences, campaigns, products and content.
With 20 years experience in the design and communication industry I've developed a unique hybrid of skills, methods and insight working as creative director, art director, designer, film & video director and user experience architect.
But above all else my goal is to keep things simple, meaningful and elegant.