BBC Sport

The challenge

As Creative Director for BBC Sport I was responsible for leading a large team that included art directors, visual designers, interaction designers, information architects and researchers.

I delivered a number of high profile projects for BBC Sport including multi-platform experiences for The Winter Olympics, Football World Cup, The Commonwealth Games as well as the original iPhone app, managing daily editorial support and contributing to the strategy and implementation of BBC GEL.

Client: BBC Sport

My roles

  • Creative Director
  • User Experience Architect
  • Designer

The process

Process images
Slideshow of process collateral.

With many projects running simultaneously and new editorial challenges set every week this role required using pretty much my whole tool box of methods and process.

Here you can see some of examples of Conceptual and Strategic models and diagrams, some abstracted user profiles and wireframe examples.

The solution

The role required a great deal of stakeholder management and I had regular meetings and presentations to the editors and directors of both Sport and News as well as presentation to the Board of Governors when called upon.

Key deliverables 

  • New web platform
  • Mobile apps
  • Daily editorial support
  • Global ethnographic study

World Cup

Challenges included having to adapt the existing BBC News templates, with little technical support, as well as integrate a ground breaking new 'Live' streaming video platform and a meta-data driven content aggregator and ontology.

The look and feel was designed to reflect a South African ‘Rainbow Nation’ theme and complement the TV campaign and title sequence. Our busiest day saw over 6 million unique visitors.

The site won many awards including: Econsultancy winner: best use of content and Sports Industry Awards: shortlisted best website.

Archived site

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Winter Olympics
Slideshow of Olympic deliverables

Winter Olympics

For this Bafta winning site we incorporated real-time live data throughout including: results, medal tables and tweets from journalists through a series of Flash and DHTML modules.

The site design incorporated specially selected stills from the award winning title sequence by Marc Craste of Studio AKA.

Archived site


After many successful seasons, projects and campaigns delivered and an extremely happy editorial team it was a great shame to have to hang up my boots when the BBC relocated Sport up to its new Manchester base in Salford Quays.

Please contact me if you would like to know any more about this (or any other) project.