Experience maps are a fantastic way of discovering insight and gaining an understanding of users needs by tracking mindsets, needs and friction across multiple touch-points, timeframes and platforms. On this page, you can see three examples of the many Experience Maps I've created for previous clients..

Please get in touch if you'd like to know more details or explore how User-Centred Design solutions can help your business and customers.


The slides below show edited highlights of the vision statement I created for Heathrow Airport. The ideas generated here were built on a solid foundation of research that included senior stakeholder interviews, customer and audience interviews and a detailed competitor and landscape review. The vision had to be unique whilst connecting with Heathrow's existing marketing strategies and business goals.

This inspirational vision includes a conceptual model and design principles and provided the guidance needed to undertake a series of rapid design sprints.


The slides below show edited highlights of the vision statement I designed for Turkcell, Turkey's largest telecommunication provider. Here I positioned a high-end, luxury digital service and retail experience aimed at aspirational audiences.