To help Brand Perfect define their audience and membership proposition and redesign their digital presence to reflect this new definition.
Brand Perfect are a marketing and design based community initiative operated by Monotype Imaging Inc.
Client: Brand Perfect
An initial workshop with Monotype’s marketing director and Brand Perfect’s editor led to some initial insights and direction focusing on the pretty amazing free membership benefits. This was quickly translated into wireframes and through iteration into final designs.
The film was conceived to create an introduction and overview for new visitors and shaped through treatments and scriptwriting, storyboards and animatics.
Aimed at the primary audience of marketeers, creatives and designs the site had two operating modes. Existing members continue with an updated version of the community experience they have grown to love whilst new visitors are given an introduction to Brand Perfect, its content and the benefits of its free membership.
The design itself takes a clean and minimalist approach echoing Monotypes house style without facsimilating it. The site also introduces a new Monotype font and Brand Perfect logo.
Features
The website allows users to read, review and share articles and reports, book events and publications and converse with other members around a range of topics.
A key part of the project was the writing and production of a new brand film. The goal was to allow new and existing audiences to understand Brand Perfect’s objective and the benefits of becoming a member (for free!) – in 60 seconds.
The illustrations were provided by the super talented Laura Bernard and animation by the fantastic Scott Coello.
Read moreA great success though sadly no longer. The Brand Perfect concept has now been taken in-house and become part of the wider Monotype comms agenda.
Please contact me if you would like to know any more about this (or any other) project.
