INFORMATION ARCHITECTURE

INFORMATION ARCHITECTURE

On this page, you'll find some top-level examples of the various types of sitemaps and structures I've designed for previous clients. Please get in touch if you'd like to know more details or explore how User-Centred Design solutions can help your business and customers.

GUIDING TRAVELLERS

My main goal when restructuring Heathrow.com was to create a streamlined and crystal clear user-centred experience. The original site had well over 3500 pages spread across four URLs and was in desperate need of a re-think. It now sits beautifully under one URL with clear signposting and an intuitive, user-centred navigation system to guide their diverse audiences.

CONNECTING INVESTORS

The design for this private investor, networking platform includes a basic User Flow as well as the core site structure. The diagram on the right shows the architecture for the admin console.

CONSISTENT & STANDARDISED SYMBOLS

A simple structure for this interactive UEFA competition employs JJ Garrett's standard symbols to describe user flow and access as well as content structure.

HIGH-LEVEL RETAIL

The information architecture for Splash Direct was designed in conjunction with their senior retail team and based on research garnered from customer interviews, competitor evaluation and a card-sorting exercise. This simple structure provided the platform upon which I designed a faceted navigation system and product search.